2 Surprising Ways You’re Wrong When You Set Your Fundraising Goals

Ever had a fundraising goal “handed” to you out of the blue? I bet you have, and you’re not alone. But that doesn’t make it right.

I’m sick of development directors being expected to perform miracles. And that’s generally what’s happening when their fundraising goal is created without their input.

When that happens, I know their goals probably have little to do with what they can actually raise, and are more in line with the needs of the finance office.

Here are the two most common ways nonprofit organizations set fundraising goals—which you should never do.