2011 Philanthropic Fundraising Keyed to Effective Business Principles: AHP Says

Because it costs more to raise philanthropic money during a recession, nonprofit hospitals and other institutions who are willing to invest in fundraising personnel and emphasize major gifts and planned giving in their well-rounded programs will weather the current fiscal crisis in America, according to a “State of Philanthropic Health Care Address” released by William C. McGinly, Ph.D., CAE, president and chief executive officer, Association for Healthcare Philanthropy (AHP).