3 Barriers to Integrated Marketing Success

A strong integrated marketing strategy features consistent brand messaging across all channels plus an internal team that works together closely and seamlessly to provide a unified experience to supporters. After all, your audiences view and support your organization as a whole, not in fragmented silos of IT, fundraising, marketing, programs or leadership. Streamlining the process internally to accurately and fully convey your organization’s identity ensures you don’t confuse your audience with different personalities, opinions and voices.

Here are three common mistakes that undermine your organization’s marketing.