3 Benefits of Including Online Fundraising in Your Nonprofit Marketing Campaign

Here are three key benefits of incorporating online fundraising in your nonprofit campaign gleaned by Eleventy Marketing Group through data analysis: 1. Online fundraising produces a higher value. 2. Personalization makes a big impact in online fundraising. 3. Multichannel fundraising improves results of the entire campaign.

With so many channels available today, and people using the different channels in different ways, it makes sense to give volunteers and donors options. This way you are not alienating individuals because they prefer one medium over another. This is a major benefit of multichannel marketing.