3 Fundraising Experts Sound Off on Donor Retention From the Donor's Perspective

Average first-year donor retention rates of 27 percent suggest that donors don’t have the best feelings about the nonprofits they’re supporting. With that in mind, I give you three longtime fundraising experts — Rachel Muir, Shanon Doolittle and Pamela Grow. They shared some very valuable insights below — stuff that gets right to the heart of the matter — the relationships we have with our donors and how to improve our donor retention rates.