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Sometimes less traditional forms of marketing just may be your best bet.
No matter what kind of business you have, you need more customers, clients, leads, website visitors and/or people walking in the door to at least check out what you have to offer. Marketing is what you do to generate this kind of attention, but the cold hard truth is that most marketing campaigns are not profitable. It's easy to spend thousands of dollars on pay-per-click ads, PR campaigns, print ads and other tactics only to see dismal results.
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