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When you look at mid-level donors, what do you see? I see great potential for the future, relationships worth investing in and key leaders who can help secure the future of our organization for generations to come.
Upgrading donors from the bottom to the middle to the top of the donor pyramid is going to take more than adding a few staff members to cultivate relationships and making a few more asks. To make a lasting impact and maximize your opportunity, you need to identify, upgrade and steward your current donors to achieve not only your short-term but also long-term goals.
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