3 Reasons Peer-to-Peer Fundraising Is Here to Stay

Peer-to-peer fundraising is a big deal in the nonprofit industry, and a growing number of nonprofits are incorporating the strategy into their own fundraising plans. This type of social fundraising is on the rise—but is it just a passing fad? We don’t think so. Here’s why.

1. It’s flexible

Nonprofits are often on the lookout to add new, exciting fundraising strategies to supplement their tried-and-true methods. The expense of buying new tools to support those strategies can hamper that quest for creativity. Luckily, social fundraising platforms lend themselves well to a variety of different types of fundraisers, which allows nonprofits to flex their creative muscles without buying several different tools.