3 Reasons Visual Data Is Essential to Direct Mail

They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance from text.

But why is that? Especially when, like most visual road signs, the information is extremely important? It’s because the human brain is conditioned to respond to images. About 30 percent of your neurons are visual, far and away more than any of the other four senses (the next closest is touch at 8 percent).