3 Reasons Why Your Year-End Appeal Is Not Over

With the new year comes a sense of looking forward and leaving the past behind. You’ve just finished the year-end appeal and will now gear up for the next fundraising project. But not so fast—sorry to say, your year-end fund drive is not over.

It’s actually never over. Let’s talk about some of the reasons why.

1. Retention Rates Stink

According to the Fundraising Effectiveness Project’s 2015 survey, only 19 percent of new donors to nonprofits give again after their first gift. In other words, if 100 donors made gifts via your year-end appeal in 2015, only 19 of them will donate again in 2016. Yikes!