3 Things Nonprofit Branding Is Not

Here are three things nonprofit branding is not: 1. Just a pretty face — Branding is not just great images or a stunning logo. Great design without a great story is a pricey meal with no flavor. 2. A one-time shot — Branding isn’t set-it-and-forget-it. Organizations change when they add or modify their programs, initiatives or staff. The same should be true for its branding. 3. Only for big budgets — Branding isn’t just for those who can afford a private marketing agency. In fact, even if you can afford those guys, don’t bring them in right away.