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Nonprofits are facing a bevy of problems they never faced 10 years ago because of technology, and more specifically, the internet and search engines.
Getting noticed online becomes more difficult every single day. Social media news feeds are overcrowded as people’s peers, corporations, and advertised tweets and Facebook posts all vie for the allusive click, like, retweet or share. Search-engine-results pages are difficult to grasp and take complete control of.
Even more difficult and mysterious, especially to many of us in the nonprofit sector, is the search engine and where it places our websites and social media outlets on those first few pages.
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