3 Tips to Make the Most of Facebook's 'Donate Now' Button

While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions.

The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does. Facebook took that relationship to the next level, introducing a "Donate Now" call-to-action button option on both link ads and company pages.