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In the nonprofit sector, there is a constant need to stand out in order to secure new, young and diverse donors. As technology continues to be a focal point in society, nonprofits are turning to social media to get missions and campaigns in front of the masses.
Twitter and Facebook have long been the most popular social media outlets. However, in April 2014, the use of Snapchat by the World Wildlife Fund for its #LastSelfie campaign proved to be a wake-up call for organizations that limit their social media presence. Snapchat's audience is mostly young women in their teens and...
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