3 Ways to Humanize Your Nonprofit’s Social-Media Outreach

Social media is a fantastic tool to make your presence known online. But are you using it correctly? Many nonprofits are using it to promote themselves, but often in the wrong ways, said Peter Panepento, assistant managing editor at The Chronicle of Philanthropy, at the Washington, D.C., edition of the Social Media for Nonprofits conference. Here are three rules we learned from Peter on how to humanize your social media and tell a great story: 1. Think like a reporter. 2. Share your #fail. 3. Give your supporters the megaphone.