3 Ways Matching Gifts Can Improve Donor Retention

Your nonprofit probably already is doing what it can to retain your existing donors. It’s a worthwhile effort since donor retention is easier and more cost effective than donor acquisition.

However, as many as six out of every 10 donors make a contribution and never give to an organization again.

If your nonprofit struggles with donor retention, one way to give it a nudge in the right direction is to incorporate matching gifts into your donor communications.

Matching gifts are donations that an individual’s employer will make after the employee has made a contribution and submitted the appropriate paperwork to the employer.