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Nonprofit crowdfunding is changing the landscape in online fundraising. As more and more donors are being exposed to crowdfunding for products and services, they’ll expect your fundraising to shift toward those approaches as well. Here are five best practices that I’ve learned along the way that you need to follow in order to crowdfund successfully for your nonprofit: 1. Start with a measurable goal. 2. Rethink rewards and donation tiers. 3. Create a sexy story. 4. Build a tribe of champions.
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- American Red Cross
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