4 Crucial Steps to Develop a Donor-Retention System

Donor retention can seem elusive for many nonprofits. It’s frustrating to pull up your annual reports to find out that you’ve only had 50 percent of last year’s donors make a gift again this year. Sometimes, it can even feel like a personal defeat.

If your development office lacks internal systems and procedures that reinforce donor retention, here are four steps to consider to creating one from scratch and change your track record with donor retention.