4 Do's and Don'ts When Running a Peer-to-Peer Fundraising Campaign

Here are the top don'ts of peer-to-peer fundraising, along with the corresponding do's for a successful campaign: Don't measure the campaign's impact and long-term value in a silo. Do think ahead — far ahead. Don't expect a commitment to fulfill without a well-conceived touch strategy to keep volunteers on track and motivated. Do keep in contact with your volunteers throughout the process. Don't repurpose other campaign creative and messaging and expect it to resonate with prospective donors. Do give each peer-to-peer campaign a unique look and message.