4 Key Social Don'ts to Complement Your Do's

Pretend your social audience is a new friend—one you like and respect and one you hope feels the same about you. As with any exciting new friend, you want to engage them, even find ways to be helpful to encourage goodwill. It's fun. But, because you're still getting to know her, you don't yet know how she feels about certain things. So, you tread carefully, exercising healthy curiosity and strong conviction for your own beliefs.

Good social media works very much the same way. Remember, social media is a conversation, not advertising. It's meant to be organic and flexible, as in any relationship. Yes, relationship.