4 Signs Your Nonprofit Should Quit a Social Network

After a decade of embracing new social networks as they rise in popularity, in recent weeks it became clear that it was time to reassess the value of being active on so many social networks and to prioritize the social networks that most benefit Nonprofit Tech for Good.

Each social network has its own unique user base and, given the time to master the best practices for each social network, the return on investment, in terms of brand recognition, referral traffic, new e-newsletter subscribers, new followers, new webinar attendees, etc., would most likely have revealed itself. But time and mental space are precious commodities and as I have always said (though I rarely write in first-person), it’s better to manage a few profiles well than manage many profiles poorly.