4 Steps to Getting Your Nonprofit's Story in the News

Every fundraiser dreams of being the most loved and well supported nonprofit in town. The charity that everyone gives to and talks about.

Sounds good, right?

But how do you get there?

You need a big, loyal donor-base of people who love your nonprofit’s mission. How do you grow a big, loyal donor-base? You start with raising awareness of the need your nonprofit seeks to meet.

Your story in the local news media will help spread the word about the work you’re doing. It will give you instant credibility, even if your nonprofit is very young or very small.

The old marketing adage that someone has to see your message seven times before it sinks in is probably no longer true. Because we’re all inundated with messages now through social media, email and more, it probably takes more like 20 times now.