4 Strategies for Raising More From Your Nonprofit Fundraising Letters

I’ve been working with a number of nonprofits recently to help them raise more money through their fundraising letters and annual appeals. Here are four tips you can use to raise more money from your next fundraising mailing: 1. Directly show the impact a donation will make on the world. 2. Focus on both immediate gifts and lifetime donor value. 3. Measure ROI, not cost. 4. Time your mail drops prudently.