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Donor retention is a hot topic in the fundraising world. And it should be because retaining donors year-to-year makes your job a whole lot easier.
If you are unfamiliar with this topic, then here’s a quick brief.
What is donor retention? Donor retention refers to the number or percentage of donors that continue to give to your organization after the first gift.
Why should I care about donor retention? A strong donor retention rate indicates a healthy organization that is operating appropriately, allocating enough resources to fundraising and has the support of people who believe in the cause.
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