4 Things to Talk About If You Don’t Want to Ask for Money

No matter if it’s someone from a volunteer-run organization or a nonprofit with fundraising staff, I inevitably hear this comment from someone: "I don’t want to ask people for money. It makes me uncomfortable."

My reply is: "Then don’t." However, then you must be excellent at communicating why people should take action. You want to be excellent at making people feel compelled to support your work.

In my experience working with thousands of nonprofit staff or board members, it is absolutely possible to raise lots of money without making yourself or others uncomfortable.