4 Ways to Improve Your Fundraising Ask

Excerpted from his new book, "The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving," Jeff Brooks shares four ways to improve your fundraising ask: 1. Have credentials to show donors. 2. Let donors speak for you. 3. Be open about your fundraising and governance. 4. Ignore your lawyers.