4 Ways to Dig for Gold in Last Year’s Fundraising Campaigns

Whether your 2015 fundraising strategy was a success or a total bust, there are likely a few hidden gems to uncover in the data. Before you finalize your 2016 fundraising calendar, go through the information that you gathered from last year’s campaigns and look for trends or unusual activity that you can leverage for better results in 2016.

Hopefully you have a CRM, but even if you don’t, there are still ways to analyze data from previous campaigns. Here are a few suggested areas of focus. Start here, but keep your eyes open for anything that stands out as a potential opportunity.