450 Email Subject Lines From End-of-Year Fundraising

For several years now, Jan. 1 not only has meant the beginning of the new year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Back in 2011, I started collecting all the emails that nonprofits sent me during the month of December and reviewed what was in my inbox.

Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be sure to check out 2014, 2013, 2012, and 2011 too. Every year, I try to look for something interesting or at the very least see how email marketing is evolving in the nonprofit sector.)

In 2015, I received 456 email messages from 90 different nonprofit organizations between Dec. 1 and Dec. 31. Here are some insights, trends and the complete list of email subject lines.