5 Attention-Grabbing Twitter Marketing Tactics for Nonprofits

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your nonprofit to make sure that tweets don’t go unnoticed:

1. Share fresh, trending content consistently
The quality of content you share and the frequency of your posting activities are two important factors that determine the amount of engagement you’re able to drive on Twitter, or any other social channel for that matter. Take a look at UNICEF’s Twitter page and you’ll see that they’re rather disciplined with their posting—they share one tweet almost every two hours.