5 Basic Fundraising Performance Metrics to Start Measuring Today

Measuring fundraising performance is an important strategic activity. Measuring key fundraising metrics can inform you and your organization of where you’ve been, where you’re at and where you’re going. In addition, measurement of fundraising performance can yield insight into how best to manage, allocate and leverage fundraising resources and efforts. Diligently measuring fundraising performance can uncover the truth behind your fundraising efforts so your organization can invest its resources in the highest return activities, for the lowest cost, that expand your mission and reach.