5 Donation Page Blunders That Kill Fundraising Response Rates

The latest research from M+R looks under the hood at how 105 various nonprofits raise money online.

Researchers found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25 percent in 2015).

To summarize, the three most important factors that influence email fundraising response rates.

• List growth: More emails means more people receiving your fundraising messages.
• Message volume: More asks means more revenue.
• Donation page conversion rates: Even a slight increase can be huge in terms of revenue.