5 Email Marketing Tips for Nonprofits

Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the best results? What can you do to increase response rates?

Let’s talk about some best practices that relate to every type of direct-response email, as well as a few tips that are specific to nonprofit organizations.