5 Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign

Giving Tuesday 2013 was even more successful than in 2012, raising 90 percent more in 2013 than in 2012. So, want to know what Giving Tuesday did so well in 2013 and how you can use the lessons learned from the event to better your own online campaign? Here are five lessons from this year: 1. Create campaign ambassadors. 2. Develop tool kits for fans to grab and use. 3. Prioritize logo and image sharing. 4. Create a comprehensive learning center. 5. Take part in Google Hangouts.