5 Last-Minute Social Media Tips for Year-End Fundraising

Using online channels such as social media is a vital part of any year-end fundraising strategy, as online giving peaks at the end of the year, especially on Dec. 30 and 31.

So how can you leverage your social media channels to make the most of your donors tendency to procrastinate until the end of the year? Here are five tips.

1. Resist the temptation to go silent on social media.
I understand that you want to log off and tune out the last week of the year. It’s quiet, people aren’t at work, everyone seems to be on vacation–so it’s completely fine for your social media channels to stay quiet for a few days, right? Unfortunately, it’s not fine.