5 Lessons Comic Books Can Teach Marketers

If you live in New York, you've probably noticed an influx of costumed pedestrians and strangers since last Thursday. Blame the 2015 New York Comic Con.

The sold-out event is always a spectacle, which reverberates outside the Javits Center walls, and these events are only getting bigger. In many ways, the growth of these events is but a function of the passionate comics community. Marketers can learn much from the practices employed by comic book publishers. Given the increasing size of comics' cultural and commercial footprint, now's a good time to mine this reinvigorated industry for its bountiful marketing insights.

Here are five marketing lessons or trends that lie hidden in the panels of comic books.