5 'Money Moments' Missing From Your Fundraising Strategy

Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among many in how they relate to your organization and the cause. They sign petitions, attend events, volunteer and share stories about your cause with their friends. And they do this because they want make a positive change the world.

Most of the activities mentioned in the previous paragraph include untapped “money moments.” These are the “moments” you should focus on to build stronger relationships with your supporters.