5 Opportunities to Boost Giving, Donor Loyalty and Job Satisfaction
Take it from our peers in the field: Most communications and development teams aren’t communicating, cooperating or collaborating with each other. Team goals often are quite different, with the two departments sometimes working at cross-purposes, unknowingly sabotaging fundraising results. But there’s good news: This disconnect is fixable.
That’s the solid-gold takeaway from the 1,600 nonprofit communications and development staff members surveyed for the 2016 Nonprofit Communications Trends Report. Of respondents, 47 percent work in organizations with annual budgets less than $1 million, and 53 percent work in organizations with budgets more than $1 million, with the largest cohort in organizations with budgets in the $1 million to $5 million range.