5 Powerful Direct-Mail Holiday Marketing Tools

The holidays represent a huge sales season for many companies, but such a bountiful take also means heavy competition. While your competitors are focused on newspaper inserts and, likely, online advertising, you can use direct-mail to reach customers one-on-one with tangible marketing materials that offer measurable response. The following lists five powerful direct-mail holiday marketing tools you can use to reach customers this year.

1. Catalogs
Long a staple holiday marketing tool, catalogs have thinned out in recent years in response to increased postage costs–but that doesn’t make them any less effective. Customers still love to browse holiday catalogs, and often use them to identify what they want to buy before going online to make purchases.