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With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online.
Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives.
Here are five techniques will help you improve your online donor stewardship:
- Optimize your email correspondence.
- Give donors a chance to be a part of the conversation.
- Share success stories with your donors.
- Create a recognition program.
- Encourage donors to share content.
Let’s roll up our sleeves.
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