5 Quick Ways to Humanize Your E-mail Marketing

Every small business has an advantage. Unlike big corporations, smaller companies can be more personal, more relatable, more human. Unfortunately, most small businesses miss these opportunities. E-mail marketing is a classic example of how the little guys have the edge. Here are five ways to add personality to your e-mail marketing: 1. Include a sender name — be a person with a human name. 2. Include a picture of the author. 3. Take a stand. 4. Tell a story. 5. Say thank you.