5 Reasons Why Facebook Marketing Seems So Impossible

It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. What content works best, what time to publish updates and how to use sponsored stories are just a few of the topics discussed among nonprofit marketers. But these issues are just symptoms of bigger challenges that we all need to better understand.

Here are five reasons why Facebook marketing is presenting new and/or unusual challenges to you and your colleagues.