The majority of all crowdfunding campaigns fail to reach their monetary goals. Ouch! Crowdfunding campaigns that hit their goals start with a comprehensive plan. While there are plenty of success stories in nonprofit crowdfunding, there are also many failures.
What are the most common reasons for why a campaign is unable to meet its goal? Here are five: lack of preparation, lack of promotion, lack of engagement with personal networks, lack of press relationships and lack of video.
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