5 Rules for the New Era of Email Marketing

Even amid the explosion of digital marketing technologies over the past few years, marketers keep returning to email. The reason is clear—for the 10th consecutive year, email is the highest ROI-generating channel for marketers. For every $1 invested, email marketing returns $38. It's 40 times more effective at acquiring new customers than Facebook and Twitter combined.

That said, email marketing today is far different than it was in 1995 when everyone was using AOL, and Gmail was just a sparkle in two young engineers' eyes. Modern marketers looking to engage customers, differentiate their brand, and grow their businesses need to live and breathe these five new rules of email marketing.