5 Rules for Thanking Donors

Now is your opportunity to begin turning year-end donors into your long-term partners in good. To do so, you need a solid plan to welcome these donors, keep them informed and build relationships with them throughout the year. The first step is to keep the magic alive with a well-planned donor gratitude strategy. Here are some things to keep in mind: Thank your donors as soon as possible. A receipt is not a thank-you. One thank-you isn't enough. Don't forget other donation sources. Make sure your thank-you is sincere and memorable.