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With its ability to spread the word easily and quickly, social media is a great tool for your nonprofit to use in fundraising. But if that’s the only thing you’re using social media for, you won’t get very far. People use social media to be social, to interact with others. That means you should be engaging with your supporters throughout the year by chatting them up on your sites, responding to them when they have questions, and sharing useful and entertaining information about your charity’s mission.
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