5 Things You Can Do Now to Plan Your End-of-Year Fundraising Campaign

Summer’s over and the busiest fundraising season of the year is right around the corner. Are you ready? To help you get a jumpstart on your campaign planning, we’ve put together a checklist of things you can do now to ensure a blockbuster end-of-year fundraising appeal.

1) Start with the big picture.

What are your campaign objectives? Sure, you want to raise money, but what’s your message? Why would someone support your cause over another at this busy time? And so on. What’s your theme? How can segmentation strategies help? What about putting beneficiaries front and center? Does video have a place in your campaign?