When an organization teams up with a business for a good cause, it can create more buzz and momentum for a project. While there are a myriad of benefits to getting the private sector involved in your campaign, you need to make sure the entire process is painless for all involved.
The majority of businesses report that failure to understand their business or point of view is the most common mistake that nonprofits make when trying to align with them, according to a survey by For Momentum. This makes it imperative for nonprofit organizations to develop a strategy to partner with companies both on the local and national level.
Here’s what the members of Forbes Nonprofit Council suggest as ways to get the best results for your campaign when partnering with a company.