5 Tips for Raising More Money Online for Your Nonprofit

I can tell you from experience that your organization can raise a significant amount of money online — but if you don’t follow the right strategy, online fundraising can be more trouble that it is worth. Here are five tips to help you make sure your online strategy is sound: focus on building an e-mail list, use online fundraising as part of a comprehensive program, cultivate and then ask, use social media as a funnel, and consider crowdfunding.