5 Ways for Every Nonprofit to Integrate Mobile

A mobile fundraising study conducted by npENGAGE reviewed the webpages of 343 small to medium-size nonprofits at the end of the 2014 giving season. The study analyzed 22,648 donations, 3,091 event registrations and 1,476 membership transactions between Nov. 1 and Dec. 31, 2014.

Here were the highlights from studying the 343 nonprofits:

• 9.5 percent of donations came via mobile devices.
• 9.6 percent of event registrations came from mobile devices. According to npENGAGE, “Across the board, supporters are almost twice as likely to register for an event than make a donation on a mobile device.”
• 49 percent of emails were read on mobile devices.