5 Ways to Get Matching Gifts

Matching gifts are one of the largest sources of untapped funding for nonprofit organizations, but it doesn't have to be that way. Here are five ways to get matching gifts, courtesy of Adam Weinger, president of Double the Donation: 1. Promote matching gifts on social-media platforms. 2. Include information about matching gifts in acknowledgment letters. 3. Mention matching gifts in fundraising-related emails. 4. Dedicate space in newsletters and blogs to matching-gift information. 5. Direct donors to the electronic matching-gift submission process.